Today we’d like to introduce you to Lanetta Rucker.
Hi Lanetta, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
Growing up I always knew I had a passion for all things hair! From doing my sisters, friends, and even my own, it was evidence that hair came naturally for me. I love making people feel and look beautiful. After my completion at Paul Mitchell the school of Cleveland I noticed the need for a hair store in the community. At the time it was just an idea. Three years after graduating from cosmetology, Paul Mitchell reached out and offered a program at Kent State which offered me the ability to higher my education. And I received my associates in technical studies. This program also helped me with business tactics that helped me prepare for opening up my store.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Being a first-time business owner will never be easy for anyone but I appreciate the bumps along the way. When I started, I didn’t realized all the work that went into starting a business from finding a location, coming up with a name, financing, vendors, even building relationships. There will be some long days and night but knowing it’s something your passionate about motivates you to keep going.
Alright, so let’s switch gears a bit and talk business. What should we know?
Bella Roots is a beauty supply store located Twinsburg, Ohio. Bella Roots was established 2022. Bella Roots specialize in natural hair care, extensions, braiding hair, Hair color, men beard products, kids’ hair accessories, as well as lashes. The thing that sets me apart is that I am the only beauty supply store in Twinsburg at this time. I’m saving everyone in the area the 15-to-20-minute drive to the next beauty supply store. I am also a licensed cosmetologist so I’m well-educated on hair and hair care. Most importantly Bella Roots listens and gives feedback to customers based on their need. I’m most proud of not giving up I seen a vision and I did what it took to accomplish it. I’m also proud of my community accepting Bella Roots the way they have. I was able to invest my own time and money into my business. I would like readers to know that we appreciate our customers as demonstrated by our rewards program and that we value their business and opinions. I have also collaborated with other entrepreneurs to sell their products in store such as IV Soul (Crystal and self-love shop) and Kali’s creations (soaps). Bella Roots was created just based on us embracing our roots that’s where Bella (beautiful) roots came from. Being a stylist, everyone always wanted something they didn’t have and I want to make sure they are comfortable when shopping in Bella Roots for the right products for their hair that makes them feel comfortable, confident, and beautiful!
Any big plans?
In the future I see Bella Roots as its own brand I see Bella Roots opening in multiple locations and offering beauty and barber services as well as online services. I know there’s a lot of sacrifices but I’m optimistic about the future for Bella Roots. I also see Bella Roots catering to ALL hair types. I want Bella Roots to be able to educate people on the hair industry as well. Bella Roots will change the expectations of beauty supply stores as people see them today!
Contact Info:
- Instagram: Instagram.com/Shopbellaroots
- Facebook: Facebook.com/bellaroots
